Social Media Toolkit

For businesses participating in the MPBHBA Margarita Mile, July 1–August 6, 2023.

Thank you for participating in the Margarita Mile! This event is designed to draw local residents and those in the surrounding communities to Western Avenue during the summer to enjoy a festive beverage in local restaurants and bars. This year, we are delighted to include Wild Blossom Meadery. Though they aren’t on Western Avenue, they are a unique venue that will add something new to this year’s promotion.

Please use this guide to promote your involvement in the Margarita Mile and build buzz about the campaign.

Best Practices

1. Follow the MPBHBA on FB and on Instagram.
https://www.facebook.com/mpbhba
https://www.instagram.com/mpbhba/
2. Share our Margarita Mile posts to your accounts to help get the word out.
3. Use our sample posts and social graphics below.
4. Create original posts with details about what you will be offering for the Margarita Mile. Include a high quality, enticing photograph from your business or one of our social graphics.
5. Tag us in your Facebook and Instagram posts using our handle, @mpbhba.
6. Include a link in your posts to the landing page with all the event details at https://www.mpbhba.org/margarita-mile/
7. Before publishing a post, add a line space and paste the suggested hashtags for each platform.

Sample Posts

Facebook #1:

The Margarita Mile is back for its third year! From July 1–August 6, sip your way along Western Avenue at 10 locations, plus Wild Blossom Meadery. Each bar or restaurant will be mixing a specialty margarita for the month! Enjoy margaritas at 6 separate locations for a branded bandana and the chance to win a $100 Bucks Stay Here gift card! Details at https://www.mpbhba.org/margarita-mile/

Suggested Hashtags
#SipLocal #DrinkLocal #BeverlyMorganPark #MargaritaMile #Summertime #SupportSmallBusinesses

Facebook #2:

11 local bars and restaurants | 11 specialty margaritas | July 1-August 6 | Enjoy 6 margaritas to fill your passport for a branded bandana | Chance to win $100 Bucks Stay Here gift card

Join us for the Margarita Mile this summer! Back and better than ever, 11 bars and restaurants are crafting artisanal margaritas for you to enjoy! Learn more at https://www.mpbhba.org/margarita-mile/

Suggested Hashtags
#SipLocal #DrinkLocal #BeverlyMorganPark #MargaritaMile #Summertime #SupportSmallBusinesses

Instagram #1:

The Margarita Mile takes over Western Avenue this summer in Beverly/Morgan Park. From July 1-August 6, sip 11 specialty margaritas in the neighborhood. Enjoy 6 to receive a branded bandana & the chance to win a $100 gift card!

Suggested Hashtags
#SipLocal #DrinkLocal #BeverlyMorganPark #MargaritaMile #Summertime #SupportSmallBusinesses

Instagram #2:

Stroll down Western Avenue this July for a month-long margarita party. Featuring 10 bars and restaurants on Western, plus Chicago’s only meadery, each crafting an artisanal margarita. Sip local & you could win a $100 gift card!

Suggested Hashtags
#SipLocal #DrinkLocal #BeverlyMorganPark #MargaritaMile #Summertime #SupportSmallBusinesses

Social Graphics

Facebook Post Graphic

Insta/FB Story Graphic

Instagram Post Graphic

Please contact laurie.cleary@argusnet.com with any questions about how to use this toolkit.