Social Media Toolkit

For businesses participating in the MPBHBA Holiday Road shopping event on Saturday, December 2, 2023 

Thank you for participating in the Holiday Road shopping event on Western Avenue from 99th to 115th streets. This event is designed to draw local residents and those in the surrounding communities into Beverly/Morgan Park for a day of holiday shopping, entertainment, refreshments, and family-friendly activities. 

Use this guide to promote your involvement in the Holiday Road and build buzz about the event.

Best Practices

1. Follow the MPBHBA on FB and on Instagram.
2. Share our Holiday Road posts to your accounts to help get the word out.
3. Use our sample posts and social graphics below.
4. Create original posts with details about what you will be offering for the Holiday Road. Include a high quality, enticing photograph from your business or one of our social graphics.
5. Tag us in your Facebook and Instagram posts using our handle, @mpbhba.
6. Include a link in your posts to the landing page with all the event details at https://www.mpbhba.org/holiday-road/.
7. Before publishing a post, add a line space and paste the suggested hashtags for each platform.

Sample Posts

Facebook #1:

The Holiday Road is a festive event on Saturday, December 2, 2023, showcasing more than 15 local businesses on Western Avenue,  from 99th to 115th streets in Beverly/Morgan Park. Enjoy holiday shopping specials, kids’ activities & treats, music, & food & drink for all ages. Details at https://www.mpbhba.org/holiday-road/

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall #holidayroad

Facebook #2:

15 local businesses | Yuletide treats & activities | food & drink specials | featured holiday merchandise | free gift wrapping | visits with Santa |  Nutcracker dancers | tree lighting | live music

Join us for the Holiday Road shopping event on Western Avenue, Saturday, December 2, 9 am to 5 pm. Learn more at https://www.mpbhba.org/holiday-road/

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall #holidayroad

Instagram #1:

The Holiday Road is back on Western Avenue on Sat., Dec. 2.  With holiday activities for kids, amazing gifts, food & drink specials, music, & fun for all ages. Shop local & keep Beverly/Morgan Park thriving!

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall  #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur #holidayroad

Instagram #2:

Shop along the Holiday Road—that’s Western Avenue—on Sat., Dec. 2! More than 15 businesses are planning a festive, family-friendly experience with Yuletide treats & special offerings throughout the day.

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall  #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur #holidayroad

Social Graphics

Facebook Post Graphic

Insta/FB Story Graphic

Instagram Post Graphic

Please contact nora@mpbhba.org with any questions about how to use this toolkit.