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For businesses participating in the MPBHBA Holiday Road shopping event on Saturday, December 6, 2025.
Thank you for participating in the Holiday Road shopping event on Western Avenue from 99th to 115th streets. This event is designed to draw local residents and those in the surrounding communities into Beverly/Morgan Park for a day of holiday shopping, entertainment, refreshments, and family-friendly activities.
Use this guide to promote your involvement in the Holiday Road and build buzz about the event.
Best Practices
1. Follow the MPBHBA on FB and on Instagram.
https://www.facebook.com/mpbhba
https://www.instagram.com/mpbhba/
2. Share our Holiday Road posts to your accounts to help get the word out.
3. Use our sample posts and social graphics below.
4. Create original posts with details about what you will be offering for the Holiday Road. Include a high quality, enticing photograph from your business or one of our social graphics.
5. Tag us in your Facebook and Instagram posts using our handle, @mpbhba.
6. Include a link in your posts to the landing page with all the event details at https://www.mpbhba.org/holiday-road/.
7. Before publishing a post, add a line space and paste the suggested hashtags for each platform.
Sample Posts
Facebook #1:
The Holiday Road is a festive event on Saturday, December 6, 2025, showcasing more than 25 local businesses on Western Avenue in Beverly/Morgan Park.
Returning for another year: a free trolley on Western from 99th to 115th streets! Enjoy holiday shopping specials, kids’ activities & treats, music, & food & drink for all ages. Details at https://www.mpbhba.org/holiday-road/
Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall #holidayroad
Facebook #2:
25+ local businesses | free Holiday Road trolley | day & nighttime activities | Yuletide treats & activities | food & drink specials | featured holiday merchandise | visits with Santa | live music
Join us for the Holiday Road shopping event on Western Avenue, Saturday, December 6, starting at 9 am. With a trolley that goes till 5 pm, plus an after-hours show! Learn more at https://www.mpbhba.org/holiday-road/
Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall #holidayroad
Instagram #1:
The Holiday Road is back on Western Avenue on Sat., Dec. 6. With a festive trolley, kids’ activities, amazing gifts, food & drink specials, holiday entertainment, & an after-hours performance! Shop local & keep Beverly/Morgan Park thriving!
Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur #holidayroad
Instagram #2:
Shop along the Holiday Road—that’s Western Avenue—on Sat., Dec. 6! More than 25 businesses are planning a festive, family-friendly experience, with Yuletide treats, a free daytime trolley, & special offerings all day & night!
Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur #holidayroad
