Social Media Toolkit

For businesses participating in the MPBHBA Holiday Road shopping event on Saturday, December 3, 2022 

Thank you for participating in the Holiday Road shopping event on Western Avenue from 99th to 111th streets. This event is designed to draw local residents and those in the surrounding communities into Beverly/Morgan Park for a day of holiday shopping, entertainment, refreshments, and family-friendly activities. 

Use this guide to promote your involvement in the Holiday Road and build buzz about the event.

Best Practices

1. Follow the MPBHBA on FB and on Instagram.
2. Share our Holiday Road posts to your accounts to help get the word out.
3. Use our sample posts and social graphics below.
4. Create original posts with details about what you will be offering for the Holiday Road. Include a high quality, enticing photograph from your business or one of our social graphics.
5. Tag us in your Facebook and Instagram posts using our handle, @mpbhba.
6. Include a link in your posts to the landing page with all the event details at https://www.mpbhba.org/holiday-road/.
7. Before publishing a post, add a line space and paste the suggested hashtags for each platform.

Sample Posts

Facebook #1:

The Holiday Road is a festive event on Saturday, December 3, 2022, showcasing more than 20 local businesses on Western Avenue,  from 99th to 111th streets in Beverly/Morgan Park. From noon to 5 pm, enjoy holiday shopping specials, kids’ activities, music, food & drink for all ages. Shop at 4 locations for your chance to win a $50 Bucks Stay Here gift card! Details at https://www.mpbhba.org/holiday-road/

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall

Facebook #2:

22 local businesses | 1 heated coach bus | 4+ kids’ activities | 10+ food & drink specials | 20 chances to win a $50 gift card | 3 free gift wrapping stations | music & complimentary treats

Join us for the Holiday Road shopping event on Western Avenue, Saturday, December 3, noon to 5 pm. With complimentary transportation & a shopping raffle for $1,000 worth of Bucks Stay Here gift cards! Learn more at https://www.mpbhba.org/holiday-road/

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall

Instagram #1:

The Holiday Road is coming to Western Avenue in Beverly/Morgan Park on Sat., Dec. 3.  With holiday activities for kids, amazing gifts & raffles, food & drink specials, free transportation, music, & fun for all ages. Shop local & you could win a $50 gift card! 

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall  #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur 

Instagram #2:

Ride a heated coach bus down the Holiday Road—that’s Western Avenue—on Sat., Dec. 3, for a day of festive activities, gift shopping, entertainment, & special offerings from restaurants & bars. Featuring 22 businesses & fun for all ages. Shop local & you could win a $50 gift card!

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall  #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur 

Social Graphics

Facebook Post Graphic

Insta/FB Story Graphic

Instagram Post Graphic

Please contact laurie.cleary@argusnet.com with any questions about how to use this toolkit.