Social Media Toolkit

For businesses participating in the MPBHBA Fall Fest on Saturday, October 22, 2022.

Thank you for participating in the Fall Fest in the 99th and 103rd Street Beverly shopping corridors. This event is designed to draw local residents and those in the surrounding communities into Beverly/Morgan Park for a day of shopping, entertainment, refreshments, and family-friendly activities.

Use this guide to promote your involvement in Fall Fest and build buzz about the event.

Best Practices

1. Follow the MPBHBA on FB and on Instagram.

2. Share our Fall Fest posts to your accounts to help get the word out.

3. Use our sample posts and social graphics below.

4. Create original posts with details about what you will be offering for Fall Fest. Include a high quality, enticing photograph from your business or one of our social graphics.

5. Tag us in your Facebook and Instagram posts using our handle, @mpbhba.

6. Include a link in your posts to the landing page with all the event details at https://www.mpbhba.org/fall-fest/.

7. Before publishing a post, add a line space and paste the suggested hashtags for each platform.

Sample Posts

Facebook #1:

Fall Fest on 99th and 103rd streets is a salute to the season! Join us Sat., Oct. 22, for a day of retail therapy, food, music, family fun, & activities for all ages. Shop at 5 locations for your chance to win a $100 Bucks Stay Here gift card! Details at https://www.mpbhba.org/fall-fest/.

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall 

Facebook #2:

Fall Fest is . . . 18 local shops | 3+ food trucks | 8 pop-up vendors | live music | children’s activities | art demos . . .  and you! 

Join us for Fall Fest in Central Beverly—at the 99th & 103rd street shopping corridors near the Metra stations—on Sat. Oct. 22. 

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall 

Instagram #1:

Fall Fest is coming to the 99th & 103rd street shopping corridors near the Metra stations on Sat. Oct. 22. With retail therapy, food, music, & fun for all ages! 

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall  #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur 

Instagram #2:

Enjoy Fall Fest at 99th & Walden, and along 103rd from Longwood to Wood, on Sat., Oct. 22. Shop at 5 businesses for your chance to win a $100 Buys Stay Here gift card!

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall  #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur 

Social Graphics

Facebook Post Graphic

Facebook Post Graphic

Insta/FB Story Graphic

Instagram Post Graphic

Please contact laurie.cleary@argusnet.com with any questions about how to use this toolkit.