Social Media Toolkit

For businesses participating in the Bevapalooza on Saturday, July 27, 2024.

Thank you for participating in Bevapalooza in the 99th and 103rd Street Beverly shopping corridors. This event is designed to draw local residents and those in the surrounding communities into Beverly/Morgan Park for a day of shopping, entertainment, refreshments, and family-friendly activities.

Use this guide to promote your involvement in Bevapalooza and build buzz about the event.

Best Practices

1. Follow the MPBHBA on FB and on Instagram.

2. Share our Bevapalooza posts to your accounts to help get the word out.

3. Use our sample posts and social graphics below.

4. Create original posts with details about what you will be offering for Bevapalooza. Include a high quality, enticing photograph from your business or one of our social graphics.

5. Tag us in your Facebook and Instagram posts using our handle, @mpbhba.

6. Include a link in your posts to the landing page with all the event details at https://www.mpbhba.org/bevapalooza/.

7. Before publishing a post, add a line space and paste the suggested hashtags for each platform.

Sample Posts

Facebook #1:

Bevapalooza on 99th and 103rd streets is a music-filled day of food, fun & shopping! Join us Sat., July 27, for retail therapy, snacks, live music, DJs, family fun, & activities for all ages. Details at https://www.mpbhba.org/bevapalooza.

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall #bevapalooza  #localmusic #livemusic

Facebook #2: Join us for Bevapalooza in Central Beverly—at the 99th & 103rd street shopping corridors near the Metra stations—on Sat. July 27. With music all day long, plus food, sidewalk sales, fun for kids, drinks, games & more!  View our online guide at https://www.mpbhba.org/bevapalooza. Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusinesses #shopsmall #bevapalooza  #localmusic #livemusic
Instagram #1: Bevapalooza is coming to the 99th & 103rd street Metra corridors Sat. July 27. With music from noon to 5, retail therapy, food, drinks, & fun for all ages! Visit @mpbhba’s link in bio for details! Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall  #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur #bevapalooza #localmusic #livemusic

Instagram #2:

Summer is for neighborhood festivals, & we’ve got a great one right here in Beverly. Join us for Bevapalooza on July 27, with music, food, shopping & fun for the whole family! Details at @mpbhba’s link in bio!

Suggested Hashtags: #beverlymorganpark #shoplocal #supportsmallbusiness #shopsmall  #handmade #smallbusinessowner #supportlocal #smallbusiness #entrepreneur #bevapalooza #localmusic #livemusic

Sample Story

Download a Story from this toolkit and save to your smartphone’s photos.  Open  your Instagram account and create a Story using the image you saved. Tap the sticker icon in the top row.  Select “Link”.  In the URL field, type “mpbhba.org/bevapalooza“; in the Customize sticker text field, “Get details!”  Position the button to your liking and, if desired, add additional text about your participation before you  publish.


Social Graphics

Facebook Post Graphic

Insta/FB Story Graphic

Insta/FB Story Graphic

Instagram Post Graphic

Please contact laurie.cleary@argusnet.com with any questions about how to use this toolkit.